A big well done for organising such a great event - the hard work paid off and I'm sure the November event will be even better.
I wanted to give a few words of what I thought as 4 x 1 hour seminars were covered - Video/You Tube, Twitter, Facebook & Linkedin
Video/You Tube - The seminar delivered by Mark Sinclair was quite thought provoking for me as I'd not viewed Videos in the way they were presented today. Certainly something to think about and to discuss with my clients
Twitter - Nick Tadd delivered a great seminar allowing those who aren't actively on Twitter to understand what its all about and some great tips on how to get started and more to the point - if you're going to be on it - then be on it!
Facebook - This was quite disappointing for me as some key things were not covered today - making me worry that those who attending this seminar will go away with the wrong impression about Facebook. Considering this guy was mean to be a leader in digital marketing with a specialism in Facebook he didn't do a great job - in fact, he said that Facebook is that last Social Media platform you should look at (out of 5, to include Twitter (which was 1st), Linkedin, Ecademy & You Tube). Quite worrying that this wasn't backed up by any facts, just his opinion that it is the hardest platform to get to grips with! A recent study by the Social Media Examiner stated that those entering into Social Media use Facebook 1st, followed by Twitter, then Linkedin. He took no consideration of peoples target market.
What made me really worry is that he used his own page as an example, of which 3 things I instantly picked out as this being not not a great example:
- Only 107 likes for the page (60+ of which were his 'friends)
- All the feeds were fed in by RSS Graffitti (this means it was all automated)
- Very few posts have any feedback - and those that did were just 'likes' as opposed to comments
For those who did attend the seminar today (and anyone reading this) here are basic some tips on how to get the most out of Facebook for business:
- Post information people care about - consider your target audience and what they would like to hear
- Engage with your audience as this will provide you with more exposure (which can be monitored via FB insights)
- Be consistent and aim to post at least once a day - this will keep you in the fore front of your audiences mind
- Create content and use apps that will allow your page to go viral - FB place check-ins, tagging of photos, events & encourage sharing
- Incorporate your social media into all your marketing and communications - this will allow you to gradually build a relevant audience - its more important to have the right people that like your page
To summarise - all in all a good event and well organised. Just one blip - the Facebook presenter! Would recommend the November event to others as long as the Facebook presenter is reviewed - any suggestions who should do it! ;-)
